The Influence Factors Interest in Buying on E-commerce

Abstract

Technology in Indonesia is currently experiencing rapid advances in information
technology and communication, especially internet advancements. In Indonesia
alone, people who use the Internet have increased very rapidly. With the large
number of people using the internet in Indonesia, there is a trend of online
shopping through websites or online shop applications. Based on these thoughts, it
is interesting to examine whether the perception of ease of transaction and trust
affect buying interest in e-commerce. The population in this study are consumers
who use e-commerce. While the samples taken were 60 respondents. The analysis
technique used is Partial Least Square (PLS). From this research it can be seen that
the perception of ease of transaction and trust can contribute to e-commerce
buying interest.