Marketing Strategy of Kedai Karya Online Shop to Increase Sales

  • Khusnul Yakin STIE Kertanegara Malang, Indonesia
  • Ike Ratnasari STIE Kertanegara Malang, Indonesia
Keywords: marketin, strategy, online shop, sales


This research aims to determine the marketing stategy of Kedai Karya Online Shop in increaseasing sales and and to know the factors that influence the fluctuation of sales turnover in Kedai Karya Online Shop. Informants of this research is the owner of Kedai Karya Online Shop. Sources of data collected from interviews, documentation, and observation. Data analysis techniques using interactive analysis techniques include data reduction, data presentation, and conclusions. The results show that Kedai Karya Online Shop use e-marketing strategy that is product strategy, price, communication, and distribution. Factors that influence an increase in sales turnover are seasonal factors, innovation factors, and use of paid advertising. Then the factors that affect the decline in sales turnover is the lack of promotion.


Keyword : marketing, strategy, online shop, sales


Asosiasi Pengguna Jasa Internet Indonesia. (2016). Data Pengguna Internet. Retrieved from

Mohammed, R. A., Jaworski, B.J.,Fiseher, R. J.,& Paddison, G.J. (2003). Internet Marketing: Building Advantage in a Networked Economy 2nd edition.New York: McGraw-Hill Book Co.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
How to Cite
Yakin, K., & Ratnasari, I. (2018, June 9). Marketing Strategy of Kedai Karya Online Shop to Increase Sales. Journal of Economics, Business, and Government Challenges, 1(1), 30-39.