The Effect of E-Learning Resources on Image and Implications on Trust (Study at Open University in Indonesia)

  • Joko Rizkie Widokarti Universitas Terbuka Indonesia
  • Ginta Ginting Universitas Terbuka Indonesia
Keywords: e-learning resources; image; trust

Abstract

This study aims to examine the effect of e-learning resources on images, the influence of e-learning resources trusts, the influence of images on trusts, and the influence of e-learning resources trusts through images. This research uses quantitative research methods. Time horizon is cross sectional, because it is done at a certain time. The unit of analysis is the Open University with the observation unit being students from the Open University, with a sample of 300. The analytical design used to test hypotheses and determine the relationship between research variables is Structural Equation Modeling (SEM). The results showed that E- learning resources also affect the image of the trust. Image affects trust. The development of trust in E-learning is more dominantly built by images, and images are built by e-learning resources. The results of this study have implications for university management in the development of e-learning that increasing trust needs to be built by efforts to improve image. To develop an image, it is necessary to build adequate e-learning resources that are built with the development of tangible assets and intangible assets

References

Allen, M. W. (2016). Michael Allen's guide to e-learning: Building interactive, fun, and effective learning programs for any company. John Wiley & Sons.

Ba, S., & Pavlou, P. A. (2002). Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS quarterly, 243-268.

Chamchuntra, S., & Fongsuwan, W. (2014). Customer Repurchase Intention, Trust And Customer Satisfaction Influecing Outsourced Employees At Kasikornbank Bank Public Company Limited (Thailand). International Journal of Arts & Sciences, 7(3), 233.

Kim, D., & Benbasat, I. (2009). Trust-assuring arguments in B2C e-commerce: Impact of content, source, and price on trust. Journal of management Information systems, 26(3), 175-206

Kotler, P., & Keller, K. L. (2015).Marketing management, global edition. Pearson Education UK.

Mukherji, A., Mukherji, J., & Schmehl, I. (2011). Internal Capabilities, External Relationships, and Firm-Level Strategies: Their Impact on Reputation. In Competition Forum, 9(2), 436. American Society for Competitiveness.

Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global
competition. McGraw-Hill/Irwin.

Raza, A., & Rehman, Z. (2009). Impact of relationship marketing tactics on relationship quality and customer loyalty: A case study of telecom sector of Pakistan. African Journal of Business Management, 6(14), 5085-5092.

Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., & Jain, A. K. (2013). Crafting & executing strategy 19/e: The quest for competitive advantage: Concepts and cases. McGraw-Hill Education.

Volberda, H. W., Morgan, R. E., Reinmoeller, P., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic Management: Competitiveness and Globalization (Concepts & Cases). Cengage Learning.

Wahono, R. S. (2008). Meluruskan salah kaprah tentang e-learning.Retrieved November 26, 2011 from
https://romisatriawahono.net/2008/01/23/meluruskan-salah-kaprah-tentang-e-learning/

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2010). Services marketing strategy. Wiley International Encyclopedia of Marketing.
Published
2020-08-22
How to Cite
WidokartiJ., & GintingG. (2020, August 22). The Effect of E-Learning Resources on Image and Implications on Trust (Study at Open University in Indonesia). Journal of Economics, Business, and Government Challenges, 3(1), 48-53. https://doi.org/https://doi.org/10.33005/ebgc.v3i1.103